Reserve

Wheels Designed by Riders, for Riders

At Reserve, we are cyclists and meticulous engineers first. Our mission? To strike the perfect balance between wheel components to create the ultimate riding experience, whether you're shredding a World Cup downhill track, exploring an alpine singletrack, carving a tight corner in a local criterium, or conquering mountain stages in the Tour de France.

With decades of expertise in composite engineering, aerodynamics, and high-performance bike design, every Reserve rim is crafted to solve a specific problem and win races. Tested and approved by teams like Santa Cruz Syndicate, Team Visma - Lease a Bike, and Santa Cruz htSQD, our wheels are proven at the highest level of competition.

Race Heritage and Innovation

Reserve isn’t just about marketing hype. Our solutions speak for themselves: Turbulent Aero Technology, impact resistance, and extreme durability are at our core. Thanks to our partnership with teams like Jumbo-Visma, athletes such as Jonas Vingegaard and Wout van Aert validate our technologies in real-world conditions every day.

Our lifetime "No Missed Rides" guarantee ensures you’re always covered, so you can ride with confidence.

Key Technologies

• Turbulent Aero Tech: Accurately replicates real-world wind conditions in the wind tunnel for faster, more stable wheels.
• Lab-Tested: Developed in our Santa Cruz test lab, our wheels combine lightweight, strength, and precision.
• Built for the Trail: Optimized for MTB, road, or gravel, our wheels are designed for your riding style.

Community Commitment

Through PayDirt, Reserve supports 36 projects across 7 countries, and this number grows every year. We’re committed to giving back to the cycling community and invite everyone to join us in this journey.