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In 2026, SASK WHEELS chose to get closer to specialty shops and cyclists by offering high-end handcrafted wheels, assembled in France with precision, passion, and exacting standards.
After 3 years of existence, this experience allowed SASK to deeply analyze cyclists' needs, refine its technical choices, and design a new range, thought out down to the smallest detail, unveiled in April 2026.
At SASK, development is part of a sustainable and respectful approach. The brand aims to maintain a human scale, strong values, and a close relationship with both cyclists and shops.
SASK believes in a healthy model, respectful of craftsmanship, working time, and the actors who bring cycling to life every day. Margins are deliberately kept low to remain accessible and support physical stores, which are at the heart of the brand's vision.
This pricing policy strictly covers materials and labor, without compromising on quality or components.
SASK surrounds itself with sincere ambassadors who genuinely ride its products, use them daily, and talk about them naturally, both on and off the field. Above all, they are passionate individuals, aligned with the SASK spirit.
In 2026, SASK WHEELS chose to get closer to specialty shops and cyclists by offering high-end handcrafted wheels, assembled in France with precision, passion, and exacting standards.
After 3 years of existence, this experience allowed SASK to deeply analyze cyclists' needs, refine its technical choices, and design a new range, thought out down to the smallest detail, unveiled in April 2026.
At SASK, development is part of a sustainable and respectful approach. The brand aims to maintain a human scale, strong values, and a close relationship with both cyclists and shops.
SASK believes in a healthy model, respectful of craftsmanship, working time, and the actors who bring cycling to life every day. Margins are deliberately kept low to remain accessible and support physical stores, which are at the heart of the brand's vision.
This pricing policy strictly covers materials and labor, without compromising on quality or components.
SASK surrounds itself with sincere ambassadors who genuinely ride its products, use them daily, and talk about them naturally, both on and off the field. Above all, they are passionate individuals, aligned with the SASK spirit.
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